TELL stories to SELL

As entrepreneurs, we tell stories to our audience to make a connection with them, to invite them to engage with us and our work, and ultimately, to compel them to commit to buying what we have to offer them. But if you find it daunting to come up with ideas for WHAT stories to tell, WHEN and WHERE to tell them, and HOW to use a storyteller’s craft to use stories to make sales, then don’t worry.

As an experienced novelist and coach, Caroline Leech has developed a deceptively simple 5-point plan for you to use as you build up your own library of personal and professional stories. She will share this plan with you, as well as her other valuable tips for crafting each story to fulfil its purpose, and how to wring every ounce of value out of every story you have to tell. Once you learn how…